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Elizabeth Holloway, COE, CPSS, PHR

Elizabeth Holloway, COE, CPSS, PHR

Principal, Senior Consultant

Consulting Team

Elizabeth Holloway is a Principal and Senior Consultant for BSM Consulting and is based in Trinity, FL. Ms. Holloway provides support to BSM and corporate clients in all aspects of clinical operations, staff training and development, and human resources.

Prior to joining BSM, Ms. Holloway served as the Chief Operations Officer (COO) for a large multispecialty ophthalmic practice in Florida. Her responsibilities included clinic flow and efficiency, compliance, financial benchmarking and budgeting, and staff/leadership development. Additionally, Ms. Holloway supervised the practice’s human resources activity, contract negotiations for managed care and accountable care organizations (ACOs), implementation and attestation of electronic health records, and integration of ophthalmology and optometry.

Ms. Holloway is the author of numerous BSM Connection® for Ophthalmology Distance Learning courses, and is a regular columnist for the publication: Ophthalmic Professional. She has appeared as a guest speaker at the American Society of Ophthalmic Administrator (ASOA) National Congress and the Hawaiian Eye Conference, and served on ASOA’s Education Committee.

During her tenure as a COO, Ms. Holloway helped pilot the BSM Consulting flagship program: Certified Patient Service Specialist (CPSS), the nation's only certification curriculum for nonclinical medical staff. Her involvement ultimately helped earn her practice the BSM Center of Excellence Award.

Ms. Holloway is a Certified Ophthalmic Executive (COE), a Certified Patient Service Specialist (CPSS), and is certified as a Professional in Human Resources (PHR). She is a member of the Society of Human Resources Management. Additionally, Ms. Holloway is a Gallup Institute Certified Strengths Coach and implemented the StrengthsFinder program into the practice in 2008.  Her education includes a Bachelor of Arts Degree from Florida Southern College (Lakeland, Fla.) and a Master of Arts Degree from Rice University (Houston, Texas).