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Judy Williams

Judy Williams

Principal, President

Leadership Team

Judy Williams is president of BSM Consulting, an internationally recognized health care consulting firm with offices in Incline Village, Nev.; Phoenix, Ariz.; Orem, Utah; and Duncanville, Texas. She is based in the Phoenix office.

As president, Ms. Williams is responsible for providing leadership and operational management for BSM. Specifically, she manages and oversees all company activities, including all business lines, financial operations, staff management, vendor relations, information technology, and general administrative services. Ms. Williams also helps set and execute company strategic plans.

Prior to joining BSM, Ms. Williams held several leadership roles within Allergan, most recently serving as associate vice president of business practice operations and reimbursement for the BOTOX® therapeutic franchise. In that role, she led a national team of provider-facing business practice specialists and was responsible for innovative strategies focused on accelerating patient access.

With more than 25 years in the pharmaceutical industry, Ms. Williams’ career has focused in marketing, sales, and business leadership. Her previous pharmaceutical positions include regional sales manager, national sales director, sales and marketing director, and senior marketing director. Ms. Williams has worked in the private and public sector both domestically and abroad. She is known for her transparent leadership style, strategic business approach, and strong commitment to customers.

Ms. Williams graduated from Lancaster University in England with a Bachelor of Science in marketing and organizational science. She is a certified executive and leadership coach and a master practitioner in energy leadership.