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Laura Baldwin, CPC

Laura Baldwin, CPC

Principal, Senior Consultant, RN, ELI-MP

Consulting Team

Laura Baldwin is a senior consultant and certified professional coach for BSM Consulting based in its Phoenix, Ariz., office. Ms. Baldwin provides support to BSM and clients in all aspects of physician and hospital practice management, as well as in executive and leadership development.

In her position at BSM, Ms. Baldwin helps clients plan and execute strategic initiatives. In this role, she is exceptionally proficient at operations and process improvement, executive and leadership development, and teaching and training. As a certified professional coach, Ms. Baldwin helps clients achieve their professional and personal goals by improving individual performance that positively impacts the client and their organization.

Ms. Baldwin is a registered nurse (RN) with more than 25 years of experience in health care, with previous roles in clinical nursing, program development, management, and hospital operations.

Many of our consultants share their expertise by writing for industry magazines. Read their articles, including ones by Ms. Baldwin, through our Published Articles page.  

Prior to joining BSM Consulting, Ms. Baldwin was director of bariatric services for a large hospital system, where she provided leadership to a multi-site comprehensive obesity management program. Specific areas of responsibility included development and implementation of clinical guidelines and education, operational growth, and leadership in physician relationships.

Ms. Baldwin graduated from the University of Arkansas at Little Rock with a degree in nursing and more recently earned a Bachelor of Applied Science degree in administration from Northern Arizona University. In 2018, she earned her Certified Professional Coaching designation and her Energy Leadership Index Master Practitioner (ELI-MP) through iPEC, which is accredited by the International Coach Federation (ICF).