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Then and Now: BSM Celebrates 40-Year Anniversary

Wednesday, September 5, 2018 9:00 AM

BSM News

Written by: Bruce Maller

Bruce Maller
BSM Founder and CEO

It’s hard to imagine that 40 years ago, I started on a journey that would end up with BSM Consulting positioned where it is today. Although BSM looks very different in terms of the number of team members, scope of services, and geographic coverage, in many ways the basic thread of what we do and how we do it is the same from our early years. Our process of doing things “The BSM Way” — to meet or exceed customer expectations, to deliver high-quality work products, and to do what is right — has not changed. More importantly, why we do what we do has never wavered — BSM is here to help solve problems and make the lives of health care professionals exceedingly better.

BSM’s commitment to simplifying the lives of health care professionals is evident across the company spectrum. Two great examples include Progressive eSupport for ambulatory surgery centers (ASCs) and the clinic-based BSM Connection® for Ophthalmology. These online communities exemplify how we have repackaged our intellectual property to solve or address fundamental issues faced by the employees who work within the walls of practices and surgery centers. Through these channels, we bring our experience and expertise to the desktop or mobile device of clients in a productive, cost-effective manner. Our BSM Connection community includes more than 70,000 employees in ophthalmology practices across the U.S. with access to over 120 courses in our distance learning center. The development and implementation of these types of offerings would not be possible without having a team that shares BSM’s mission and embraces our core values.

Now: A more recent photo of the BSM team, comprised of new and old faces.

In recent years, the BSM team has experienced rapid growth. I am proud to say that despite our expansion, the environment at BSM has not changed much through the years. This fact is more evident now as we begin to cycle through our first round of retirees, executing a deliberate and thoughtful succession of order. Meanwhile, the addition of our new President, Judy Williams, is not only an important milestone for me and the company, but it also sends a clear message to our team (and clients) that we are in this for the long haul — BSM intends to continue strengthening its core, redoubling efforts to grow and build this amazing company. Of course, none of BSM’s accomplishments would be possible without the support of our loyal and grateful clients who inspire us to be better and to constantly look for ways to improve, innovate, and deliver greater value.

"As BSM celebrates its 40-year anniversary, our team is 'all in' as far as our investment in the future." — Bruce Maller

One needn’t look further than within the context of the rapid consolidation taking place in the specialties we serve for proof of BSM’s commitment to providing greater value to clients. Over the past five years, we have been involved with several consolidation initiatives. While this activity has far reaching implications for physicians and staff, these market changes are also impacting BSM, and as a result, we have implemented rigorous staff and consultant training. Meanwhile, BSM has established several new service lines that are focused on helping our clients adapt to these changes. For example, we are in the process of launching a leadership development and training initiative that will focus on assisting clients with all aspects of change management. More specifically, we are investing in executive coaching, leadership skills development, recruitment, and management training.

As BSM celebrates its 40-year anniversary, our team is “all in” as far as our investment in the future. In the coming months, you will hear more about the many new people and projects in the works that we hope will bring greater value to our clients. Stay tuned.

YOUR TURN: How has BSM Consulting helped you over the years? Please share your experiences in the comment section below.

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