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Hitting the Airwaves: Speaking on My First Podcast Episode

Wednesday, August 29, 2018 9:00 AM

Aesthetic Medicine, BSM News, Expert Advice

Written by: Lori Poznansky

Lori Poznansky tackles the differentiators of top performing dermatology practices

Lori Poznansky
Senior Consultant

Recently, I had the pleasure of being a featured guest on the Growing Dermatologist podcast. You may be asking yourself, “How does one get a speaking engagement on a podcast?” Well, since I didn’t actively seek out this opportunity, let me begin by providing you with some background.

The Growing Dermatologist podcast was founded by Naren Arulrajah as a platform to bring together leaders in the dermatology field to share their experiences, insights, and wisdom to help growing dermatology practices. Similarly, one of BSM’s main focuses is helping physician owners become better business leaders. When Naren’s team reached out to BSM with the unique opportunity to participate in the podcast, we were thrilled to collaborate.

Offering Value

After an internal discussion, it was decided that I would represent BSM on the podcast. As a member of BSM’s aesthetic medicine team, I was excited by the prospect of connecting with an engaged audience of seasoned and novice dermatologists. To be completely honest, I was also a bit fearful. Will anyone listen? Will the audience enjoy the discussion? Will I sound silly? I decided to embrace this opportunity, and my mind immediately started to churn with a myriad of potential topics. To help narrow my scope, I asked myself: How can I use this experience to bring the most value to my audience?

I answered this query by placing myself in the practice owner’s shoes. I carefully considered common questions dermatologists have about their business such as “Is my practice on track?”, “Is our productivity meeting or exceeding industry benchmarks?”, and “What can I do to improve even further?”. It became evident that the best avenue to address all of these concerns was to clearly outline the key differentiators of top performing dermatology practices. Eureka! I had my topic.

Compared to the median practice, top dermatology practices generate significantly more revenue and are substantially more efficient in their operations. Knowing this, my goal became providing listeners with tangible targets against which they can measure their own success. I also wanted to provide key insights into the “what” — specifically, what do these top performing practices do differently (or better) to achieve such fantastic results?

Key Differentiators

Without rehashing the entire podcast (provided below), here’s a sneak peek of some of the key differentiators among top performing practices I discussed.

Strong leadership. Top practices are guided by an invested physician owner and management team with a clear vision, a strong set of core values that guide and nurture the clinic culture, and a strategic plan.

Financial discipline. Financial excellence is achieved through ongoing monitoring of financial statements, budgets, and key performance indicators such as physician and provider productivity, outstanding accounts payable, and consultation conversion rates.

Operational excellence. Following best practices makes for the best practices. Consistent monitoring of critical business areas such as call handling, patient satisfaction rates, no-show rates, and wait times will have you at the top of your industry in no time.

Final Thoughts

I thoroughly enjoyed sharing my knowledge in my first podcast — it was very rewarding. I always find when I teach others, I learn something myself. This time I was reminded to never let fear stop you from growing and giving to others!

Without further ado, I give you my full Growing Dermatologist podcast episode below. Listen, learn, and enjoy!

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