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Case Studies

Strategic Planning

Strategically Planning for Success

Dr. Kerry Solomon is part of a large group practice with multiple locations throughout the Charleston, South Carolina area. His practice is focused on LASIK and refractive cataract surgery. Dr. Solomon originally contacted BSM Consulting about eight years ago, and BSM continues to provide ongoing support to his practice in various areas.


Initial Assessment of Private Practice Opportunity

As a well-established surgeon in a university setting, Dr. Solomon contacted BSM Consulting when he was considering changing his career direction to become part of a private practice. He was looking for a business advisor who would objectively assess the opportunity and help create a plan for success. He wanted someone with experience that he could trust.

Given the market and situation, an initial assessment was created. A tentative plan was drafted and after several months of consideration, Dr. Solomon decided to take the risk and launched into private practice.


Ongoing Financial, Operational, and Market Assessment Support

He continues to rely on BSM Consulting to help assess his current situation and create annual strategic plans and budgets. BSM Consulting regularly assesses:

  • Efficiency, production, and staffing ratios compared to benchmarks
  • Patient satisfaction survey results
  • Assessment of the market area to help identify opportunities
  • Financial fulfillment
  • Staff satisfaction
  • SWOT analysis
  • Results of action plans


Ongoing Strategic Planning Support

Side-by-side with his director of operations, Crissy Justice, Dr. Solomon regularly reviews plans and makes adjustments. They know that planning is an ongoing process and though BSM Consulting does an annual onsite visit, the consulting team at BSM is also available as necessary to assess new opportunities as they arise. This includes:

  • Financial impact analysis for new services
  • Feasibility analysis for new equipment
  • Staffing models
  • Customer service training
  • Monthly reporting and monitoring of key performance indicators
  • Development of incentive programs



This disciplined approach to planning has helped Team Solomon achieve many goals over the years. Whether implementing a new cataract consultation process, introducing a new piece of technology, or setting the bar high for customer service, the team is engaged and involved because they are included in the planning process. This makes the practice environment enjoyable, the doctor happy, and most importantly, it means the practice has happy patients.

"It puts my mind at ease to know I can call or email BSM Consulting anytime to help me evaluate an opportunity or to just talk through a challenging situation. BSM keeps up with me and the changing ophthalmic industry. I enjoy the honest advice and the thoughtful consideration they give to any project I am considering."

Kerry Solomon, M.D.
Ophthalmologist & Owner, Carolina Eyecare Physicians, LLC

"BSM Consulting has supported me from the day I started as Director of Operations. They have been, and continue to be, instrumental in my professional development. Their coaching, guidance, and encouragement is invaluable and I strongly believe this has made me a better leader today."

Crissy Justice
Director of Operations, Carolina Eyecare Physicians, LLC