Member Accounts—In order to use certain features of this Website You will have to create an account (“Member Account”) and provide certain personally identifiable information (“Personal Information”), and/or payment information (together with Personal Information, the “Transaction Information”), including, without limitation:
- First and last name, email addresses, business telephone numbers, facsimile number, and/or other identifying information that permits BSM® to contact You; and
- Payment information, including credit card number, card holder name, expiration date and billing address (“Payment Data”).
In compliance with applicable laws, it is our policy to require only the Transaction Information necessary for the specific Transaction that You request; we do not condition Your participation in any specific activity on our Website, including a Transaction, on the disclosure of more information than is reasonably necessary to complete such that specific activity and/or Transaction.
Usage Information—BSM® also may use certain web technologies such as “cookies” to track Your use of our Website (“Usage Information”). Your browser may have an option that allows You to reject cookies, but doing so may limit Your use of our Website. Usage Information is anonymous and does not personally identify You. In addition, we may use web beacons (also known as ‘action tags’ or ‘one pixel.gif files’), provided by our advertising serving partner, to measure the effectiveness of, and otherwise manage, our online advertising. These web beacons enable our advertising server to recognize You when You visit the Website and to determine which banner ads bring users to the Website. We do not use spyware, adware or any other similarly intrusive software. The Usage Information BSM® collects depends on how You choose to use this Website and/or BSM® service offerings.
Use of Information Collected—BSM® uses Your Transaction Information for the purposes designated. BSM® may use Your Personal Information in connection with customer-relations correspondence and for use in evaluating and improving our customer-relations and assistance programs. We may share Your Transaction Information with our affiliates, as well as with unaffiliated third parties who perform services for BSM® or who otherwise are involved in the fulfillment of Your Transaction. In addition, we may require that You provide Your Payment Data to a third party service provider in order to process Your Transaction (“Payment Processor”). In such instance, our Website provides a channel through which You provide Your Payment Data directly to the Payment Processor; we do not store, access, process or transmit such Payment Data on Your behalf.
Reviewing/Changing Personal Information—You can review and edit any of the Personal Information You have provided through this Website at any time by logging into Your account.
Opting-Out—You may opt-out of receiving communications about special offers or programs from BSM® or other information for which You subscribed by clicking on a link provided at the bottom of the email communication.
Security of Personal Information—BSM® takes reasonable precautions and has implemented reasonable technical measures intended to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of Your Transaction Information, including by requiring our Payment Processor to comply with applicable laws and industry standards and by employing Secure Sockets Layer (SSL) encryption technology supported by most versions of Microsoft Internet Explorer, Netscape Navigator and other popular browsers. Once Your Transaction Information is received by BSM®, we use commercially reasonable efforts to limit access to Your Transaction Information about You to those employees and service providers whom we determine need access to that Transaction Information to complete Your Transaction and/or other provide offers or opportunities that may be of interest to You. However, even after we receive Your Personal Information, we cannot guarantee that Your Personal Information may not be accessed, disclosed, altered, or destroyed as a result of a breach of our commercially reasonable efforts or as a result of any other event beyond our reasonable control. Also, please be aware that Your email transmissions and/or other communications to BSM® containing Personal Information may be unlawfully intercepted or accessed by third parties and/or this Website may be subject to hostile network attacks or administrative errors. Accordingly, BSM® cannot and does not guarantee that Your Transaction Information is completely secure and safe from such risks. Additionally, our Payment Processor is solely responsible for the security of Your Payment Data. FOR THE AVOIDANCE OF DOUBT, WE EXPRESSLY DISCLAIM ANY REPRESENTATION OR WARRANTY, WHETHER EXPRESS OR IMPLIED, WITH RESPECT TO ENSURING, GUARANTEEING OR OTHERWISE OFFERING ANY DEFINITIVE PROMISE OF SECURITY IN CONNECTION WITH YOUR PERSONAL INFORMATION, TRANSACTION INFORMATION OR USAGE INFORMATION.
Third Party Sites—This Website may contain links to other websites. BSM® is not responsible for the collection, use or disclosure of information collected through third-party websites and expressly disclaims any liability related to such collection, use or disclosure. BSM® is not responsible for the practices employed by websites linked to or from this Website nor the information or content contained therein. Links to other websites are provided solely as a convenience. Your browsing, use and interaction on any other website, including that of our Payment Processor, are subject to that website’s own rules and policies and BSM® recommends that You review the information collection practices of such sites before using them or providing them with information.